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SaaS Lifetime Value Calculator

Classic simplified LTV divides monthly contribution margin by monthly churn rate. Use consistent churn definition (logo vs revenue churn).

SaaS Lifetime Value Calculator

Contribution margin / month
$36.75
Estimated LTV
$735.00

How to Use This Tool

  1. Enter ARPU per month.
  2. Enter gross margin %.
  3. Enter monthly churn %.
  4. Read estimated LTV.

Features

  • Contribution margin basis
  • High sensitivity to small churn
  • Pairs with CAC benchmarks

Frequently Asked Questions

What if churn is very low?
LTV grows quickly as churn approaches zero—sanity-check with cohort data and caps for planning.

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