SaaS Lifetime Value Calculator
Classic simplified LTV divides monthly contribution margin by monthly churn rate. Use consistent churn definition (logo vs revenue churn).
SaaS Lifetime Value Calculator
How to Use This Tool
- Enter ARPU per month.
- Enter gross margin %.
- Enter monthly churn %.
- Read estimated LTV.
Features
- Contribution margin basis
- High sensitivity to small churn
- Pairs with CAC benchmarks
Frequently Asked Questions
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